Promotional P&L Builder
Model a new promotion
Add up to 5 SKUs. Results update in real time by SKU and in total.
Activity
Recent Activity
No recent activity yet. Save a scenario to see it here.
Scenario
Name and retailer applied across all SKUs
SKUs (1/5)
Configure each SKU in this promotion
Pricing
Per unit values in GBP
Promotion mechanic
Choose how the deal is offered to shoppers
Volumes & lift
Expected performance
Funding
Set the funding type and level for this SKU
Supplier P&L by SKU
Promotional performance vs baseline (no promo)
| SKU | Volume | Revenue | Gross Profit | Margin | Incr. Profit | ROI |
|---|---|---|---|---|---|---|
SKU 1 | — base — ▼ — | — base — ▼ — | — base — ▼ — | 0.0% base 0.0% ▲ +0.0pp | — | 0.0% |
| Total | 0 base 0 ▲ 0 | £0 base £0 ▲ £0 | £0 base £0 ▲ £0 | 0.0% base 0.0% ▲ +0.0pp | £0 | 0.0% |
Retailer P&L by SKU
What the retailer sees — vs baseline (no promo)
| SKU | Volume | Revenue | Margin % | Profit |
|---|---|---|---|---|
SKU 1 | — base — ▼ — | — base — ▼ — | 0.0% base 0.0% ▲ +0.0pp | — base — ▼ — |
| Total | 0 base 0 ▲ 0 | £0 base £0 ▲ £0 | 0.0% base 0.0% ▲ +0.0pp | £0 base £0 ▲ £0 |
Promo vs Base
Supplier Profit
▲ £0 (+0.0%) vs base
Total Results — Supplier
Live P&L
Volume
0
▲ +0 vs base
Revenue
£0
▲ +£0 vs base
Gross Profit
£0
▲ +£0 vs base
Margin %
0.0%
▲ +0.0pp vs base
Incremental Profit
£0
ROI
0.0%
Promo Investment
£0
AI insight
Commercial verdict
Adjust the deal to generate an AI verdict.
Saved
Your scenarios
No saved scenarios yet.
How it works
Funding mode applies per SKU with each SKU's own pricing and volumes. Totals aggregate revenue, gross profit, incremental profit and investment across all SKUs; margin and ROI recompute on the totals.